Digging (Module 2)

I have spoken to multiple people about the idea but their feedback wasn't very helpful. I've been working on the website uploading existent content and trying to make it look more attractive. After finishing module one, I asked myself how would I able to make money off this.

The last thing I want is for people to visit the website/App and never return. Collecting emails will help "InstaXtreme"grow much faster because I simply email my subscribers whenever we post new content. I'm hoping to approve at least 30 videos per day to keep people coming back and sharing their experiences. It is 7 times harder to acquire a new visitor than to market to an existing one. I'm going to place a simple signup form on the website and app to collect visitor's emails. You can also use the subscriber list to generate revenue from advertisers and sponsors in the future. Also, I could buy a video sharing CMS script that will allow users to do the following:

• Upload a large amount of videos
• Easily scalable to handle millions of visitors
• Loads the site fast in both mobile and desktop browsers
• Good search engine optimization (SEO) factors along with SEO friendly page titles
• Social media friendly

I believe the best way to drive traffic to the website and App is by:

• SEO
• Social media
• Adwords/PPC
• Email marketing

Once I have decent traffic, then it’s time to think about monetization. Monetization should always add value to the user, not take away from the browsing experience. Here are some revenue sources as mentioned before:

• Advertising
• Sponsorships
• Product - Hoodies, T-shirts, etc..
• Adsense
• CPM networks
• Subscriptions
  I believe that for the website, the main source of revenue generators will be banner ads, sponsorships, product, and subscriptions.