Investors are fond of saying they’d rather bet on an “A” team with a “B” idea rather than a “B” team with an “A” idea. They know that business models change, technologies evolve, and customer tastes are in a constant state of flux. Those same investors will tell you that most business plans are obsolete the second they come off the printer.
There’s tremendous value in simply getting started and learning as you go. Accept that the first or first 10 version of whatever you’re selling won’t be perfect. The process of trying, fixing, and trying again is how entrepreneurs figure out what their customers really want and what it will take to deliver against those expectations.
Netflix is an online entertainment company. It began life when CEO Reid Hastings mailed some DVDs to himself to see whether it would actually work. The simple act of doing something triggers a reaction sometimes good, sometimes not so much. But the difference between a dreamer and an entrepreneur is that only one of them takes action. Businesses can’t grow if they never start in the first place. Wish I had more time to continue developing my product, because the more time you give it the better it will become.
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